Stage 1 — Client Research
🔍 Strayboots — Deep Dive
Company analysis, market positioning, and ideal customer profile built from scratch.
📊 Company Profile
CompanyStrayboots
ProductTeam building experiences & corporate events
Primary MarketNYC Metro — corporate & enterprise
Event TypesScavenger hunts, trivia, CSR charity builds
Price Range$1,500 – $25,000+ per event
Key DifferentiatorTech-enabled, scalable, city-wide formats
🏢 Market Landscape — NYC Metro
Strayboots
Tech-first, scalable
Outback Team
Enterprise dominant
TeamBonding
Wide event catalog
The Go Game
Hybrid/virtual focus
Weve (Zoom)
Virtual only
🎯 Ideal Customer Profile
HR Directors & VP People
Own team culture, engagement budgets, and offsite planning. Primary decision maker for events under $50K.
CSR & Social Impact Leads
Run corporate volunteer events and community programs. Strayboots' charity team builds (SolarBuddy, etc.) are a natural fit.
Workplace Experience Managers
Responsible for office culture in hybrid environments. Growing role at companies 500+. Budget owners for in-office programming.
🔥 High-Intent Trigger Events
Company merger or acquisition — teams need integration fast
High Intent
Post-Series C / rapid headcount growth — culture dilution risk
High Intent
Return-to-office or hybrid transition — rebuilding in-person bonds
High Intent
New office opening or HQ relocation in NYC metro
Medium Intent
eNPS drop or engagement survey flagged — reactive culture investment
Medium Intent
Nia's Strategic Insight
Strayboots' strongest positioning is "team building as culture infrastructure" — not fun team events. The companies that buy at the highest ACV are in culture-transition moments: mergers, hypergrowth, remote-to-hybrid. Leading with "culture ROI" instead of "fun activities" shifts the conversation from event planning budgets ($5-10K) to strategic HR budgets ($25-50K+). Every outreach should frame Strayboots as a solution to a business problem, not an activity vendor.
Search Strategy
Primary channel: LinkedIn Sales Navigator — targeting titles containing "Head of People," "VP HR," "Director Workplace Experience," "CSR Lead" at NYC metro companies with 200-25,000+ employees. Secondary: company news monitoring for M&A announcements, funding rounds, and office expansion in the tri-state area. 5 new qualified leads per day, each scored and enriched before delivery.